Press Release - Art Licensing LA To Exhibit at Licensing Expo Las Vegas, May, 2020

CP Coastal is proud to be part of the dynamic group of artists and designers representing Art Licensing LA (Los Angeles) at the May 2020 Licensing Expo trade show (the world's largest licensing show). 

Collaborative Agency “Art Licensing LA” Debuts New Talent At Licensing Expo Las Vegas 2020
Featuring a Diverse Group of Artists Based in Southern California

Los Angeles, CA – November 18, 2019
We are pleased to announce that Art Licensing Los Angeles will debut six artists at Licensing Expo 2020 in Las Vegas. ALLA is a collaborative agency of independent artists led by licensing expert Debra Valencia. The artists consist of a diverse blend of painters, printmakers, illustrators, surface designers, graphic designers, and interior designers, each with an original sense of style and fresh approach. They will be exhibiting their dynamic collections in booth J79 at the Mandalay Bay Convention Center, May 19-21, 2020.
The members include:
 
·       Christine Barker of CP Coastal
·       Karyn Cherie of Hill St. Studio
·       Simone DeSantis
·       Ester Hodikian of Heart Print House
·       Annelie McKenzie
·       Leonie Somes
 
“As a licensing coach and teacher, I established ALLA in 2013 to launch the careers of emerging artists. This new group of talented artists, with a stunning range of collections and product designs, will appeal to manufacturers across every category,” said ALLA’s founder Debra Velencia.
 
ALLA specializes in artists based in the cultural melting pot of Southern California. Inspired by the Californian lifestyle—progressive, modern, colorful, confident, bold—their designs translate across all markets and regions. They are especially passionate about creating a wide variety of fine art, illustrations, graphic and surface designs suitable for licensing to manufacturers in the stationery, gift, textile, home décor, and craft industries.
More than an art resource, individual ALLA artists are partners with each manufacturer for success: building brands, designing innovative product lines, and growing sales. Their vast combined experience includes art direction, package design, branding, marketing, merchandising, production, research and development. Furthermore, the members are all design professionals and knowledgeable in manufacturing techniques and digital artwork file preparation.
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With a combined library of over 2000 images, ALLA effectively applies talents to give each client an edge within the different markets. They currently offer popular licensing themes including florals, coastal, nature/wildlife, food/beverage, home/garden, baby/child, holiday, travel, pet, novelty, inspiration, humor, shibori, and more. They can develop custom themed collections upon request to meet the demands of current trends. Additionally, they understand consumer trends and provide strategic direction for product line development to manufacturers.