How can we keep our products selling during and after COVID-19?
That’s the $64 million question retailers and brands are brainstorming to figure out as quickly as possible. This was THE hot topic during the recent Licensing Expo Las Vegas 2020 (virtual) show in June and continues to be discussed among the best minds in the licensing world. Licensing Global Magazine - How Retailers Can License Their Way to Growth (June 22, 2020).
Consumers are choosing established brands and those they are more familiar with over less-known, experimental brands. There is a lot of disruption and uncertainty in the world right now and people are looking for safety, good deals, and ways to find peace and joy in the midst of it all.
As we’ve seen time and time again on the news lately, people are flocking to the beaches. It’s the one place they can feel peace and freedom, and make lasting memories.
CP Coastal’s mission, through its coastal themed designs, is to connect people to the joy and energy they get from the beach. Designs are available to manufacturers (via licensing) for placement on a wide variety of products including paper, textiles, home décor, kitchenware, bedding, and lifestyle accessories.
We’d like to help your brand grow and thrive by giving consumers what they want – to feel a bit more at ease with laid-back beach vibes.
#RetailTrends #ArtLicensing #CoastalLiving #CoastalDistancing