Well known artist and art licensing expert, Joan Beiriger, talks 'coastal' in her latest blog outlining the hottest trends in gift and home furnishings.
Art Licensing Editorial - 2017 January Atlanta Gift & Home Furnishings Market Trends / Record-Breaking Attendance
Coastal and beach themes were very strong last year at Atlanta and it was even more so this year. Gift and Dec publication article "Direct from Market: Trending Spotting at Americasmart" stated that "According to our Gift Book consumer survey for 2017, 8 percent of consumers describe their home decorating style as coastal, up 2 percent from the previous year. If Atlanta is any indication, this number will only continue to rise."
The majority of showrooms at Atlanta had a coastal line no matter what kind of products they sell. Last year mermaids were the outstanding icon and they were even more so this year. Mermaids were on stationery, pillows, flags, rugs, jewelry, totes, tabletop, home décor, plush and even zip-up throw blankets with mermaid tails. Whale images are also very popular and the popularity of flamingos seem to be increasing. Seashells, seahorses, starfish, crabs, lobsters, octopus, and sea turtles are still a stable in the coastal line although they seem to be going neck-and-neck in popularity with ships/boats and their accessories such as ship wheels, anchors, and lifesaver rings. Ships/boats and accessory products and images tend to use red, white and ultramarine blue colors. While, the background color or portions of the art in other coastal art often use turquoise OR ultramarine blue on white/ivory colored background.